Agrohunter Kiosk Point - Pilot Programme (AKP)
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Know what you eat
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| In recent years, consumers find themselves amidst a constant flow of information about what they find on the shelves resulting in difficult and time-consuming product selection. |
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| Agrohunter aims to promote food products through technology and focusing on the consumer who will give an Add Value to the product |
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| AKP is a pilot programme starting in the region of Epirus, Greece and specifically in the cities of Ioannina – Arta – Preveza - Igoumenitsa. AKPs will be located at key points in these cities, in café-bars, restaurants, hotels, shops with organic products etc. |
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| Purpose: Research and product identification |
| Location: Epirus(Ioannina – Arta – Preveza – Igoumenitsa) |
| Duration: 3 months per point |
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Consumer Research
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| The following results were generated based on two questions and 1300 consumers participated in the survey. The survey was conducted at 4 points (2 Super Markets, a street market and a café-bar located in Epirus). Date and Time: Saturday 18/10/2014 (8 hours per spot). Men and Women aged from 20 to 65 years old. The survey was conducted by Agrohunter and on its behalf with the consent of the stores managers. |
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